Hiren has spent over a decade shipping commerce software for Indian sellers and runs Onviqa Inc., the parent company behind Robnu. He writes about marketplace ops, deduction defense, and the boring infrastructure that decides whether a small Indian brand keeps its money.
Written by Hiren Bhuva
Agentic OMS vs automation rules: what autonomous actually means
Rule-based automation executes steps and stops at the first surprise. An agentic OMS owns an outcome — orders processed, documents filed, exceptions escalated — and works through the surprises. The difference shows up at 9 PM when a marketplace panel changes.
One marketplace to two: the expansion playbook that does not double your work
Adding a second marketplace should add revenue, not a second job. Here is the honest readiness test, the catalog-mapping method, and the unified-ops setup that keeps AJIO plus Meesho runnable by the same two people.
Product videos and reels: the listing advantage nobody uses yet
Most small marketplace sellers are still photo-only — which makes product video the cheapest visible advantage left. Here is what video does for a listing, what converts versus what just looks nice, and the credit-based workflow that makes reels from your catalog.
Running marketplace operations as a one-person team
Running a one person ecommerce business means you are the packer, the accountant, and the claims department. Here is the honest hour budget, the automate-first matrix, and a weekly rhythm that holds at 5–25 orders/day.
How to automate marketplace order processing end to end
Most sellers don't need more hours — they need fewer ritual ones. A practical map for how to automate order processing end to end: where rules get you, where they break, and what an agentic OMS does differently when an order misbehaves at 7am.
What did that order actually earn? Per-order profit, done properly
The sticker price is not your revenue, and the settlement line is not your profit. A working method for per-order profit calculation on AJIO and Meesho — the full cost stack, the hero-SKU illusion, and a per-SKU audit you can run this week.
Cash flow for sale season: surviving the squeeze between dispatch and payout
Sale season is when sellers do their best revenue and feel their poorest. Inventory cash leaves weeks before settlements come back, and the returns wave lands after the payout high. Here is the lag math, the buffer formula, and the plan.
Payment reconciliation for marketplace sellers: the complete guide
A single bank credit covering 300 orders can hide a hundred small errors indefinitely. This is the complete reconciliation method for AJIO and Meesho sellers — the three-way match, aging buckets, and how to turn unexplained gaps into filed disputes.
Wrong-item returns and empty boxes: fighting return fraud with video proof
Somewhere between the buyer's door and your table, your ₹899 kurta became a torn old t-shirt. Return fraud has a taxonomy, claims have an evidence standard, and a scan-to-record video habit is the difference between eating the loss and getting paid.
Customer return vs RTO: the difference that decides your margin
Two parcels come back the same afternoon. One never reached the buyer; one was delivered, worn once, and sent back. They look identical on your table — and completely different on your settlement. Here is the split that decides your margin.
Silent revenue loss: anatomy of a marketplace deduction
Most Ajio sellers leak 5–10% of gross to deductions they never dispute. Here's how the leak actually works, the four vectors, and what Robnu can plug today vs. what stays an honest accept-loss.
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