Marketplaces without the marketplace headcount.
Your own store runs on your stack; the marketplaces run on theirs — and suddenly your team is doing operations twice. Robnu takes the marketplace half off your plate entirely, so expanding to AJIO and Meesho adds revenue without adding roles.
- Robnu runs the marketplace side — sync, accept, label, manifest — autonomously, beside your existing D2C stack, not instead of it.
- One operations dashboard shows marketplace performance with the same clarity your own store's analytics give you.
- Marketplace settlements get the reconciliation discipline your payment gateway never needed.
- Free right now — no card, no caps. Forever free under 25 orders/day when paid pricing launches.
Marketplace expansion quietly doubles your operations team's job.
A D2C brand's operations are usually a solved problem — until the marketplaces arrive. Your own store has one checkout, one fulfilment flow, payment-gateway settlements that arrive predictably and reconcile trivially. Then you list on AJIO and Meesho for the reach, and your team inherits a second, alien operating model: marketplace panels with their own acceptance flows, label formats, manifest deadlines, SLA clocks, return rules, and settlement statements that read like tax filings. Nothing from your D2C stack transfers. The founder who built a clean one-person fulfilment operation is suddenly running two.
The headcount math is brutal for exactly the brands marketplaces should help most. At 10–25 marketplace orders a day, the channel earns real revenue but can't justify a dedicated hire — so the work lands on whoever was supposed to be doing marketing, product, or growth. Marketplace ops becomes the tax on every other function. And it's unforgiving in ways D2C isn't: your own store waits patiently if you ship a day late; AJIO's SLA clock doesn't.
Settlements complete the trap. A D2C founder used to gateway payouts — gross minus a known percentage, next day — meets marketplace statements with forty deduction types, claim windows, and commission slabs that vary by category and price band. Most brands simply don't reconcile the marketplace channel at all, which means they're scaling a channel whose true margin they've never actually measured. Growth on numbers you haven't verified isn't strategy; it's hope.
The modules doing the work for d2c brands.
The marketplace channel, fully on autopilot
Robnu runs the entire marketplace operating procedure autonomously: AJIO and Meesho orders synced, accepted, labelled, and manifested on the schedule you set, ending in one email with one download link holding every label and document. Nobody on your team learns a marketplace panel; nobody's morning belongs to it.
Crucially, Robnu sits beside your D2C stack rather than replacing it. Your own store keeps its existing flow untouched — Robnu is the operating layer for the marketplace half specifically, which is the half that was eating your team. Two channels, still one team, still one job each.
- Sync-to-manifest pipeline on schedule, hands-free
- Your D2C tooling stays exactly as it is — Robnu runs alongside
- Marketplace expansion stops requiring a marketplace hire
Marketplace clarity to match your D2C analytics
D2C founders are spoiled by their own store's analytics, then fly blind on marketplaces. Robnu's operations dashboard fixes the asymmetry: orders, returns, SLA health, and true per-SKU margin across AJIO and Meesho on one screen, continuously updated.
That's where channel strategy becomes possible. Which SKUs earn more on Meesho than on your own store after all fees? Which products return so heavily on marketplaces that they should stay D2C-only? The dashboard answers with reconciled numbers, so the channel mix is a decision rather than a guess.
- All marketplace channels on one continuously updated screen
- True per-SKU margin after every marketplace fee and return
- Channel-mix decisions backed by reconciled numbers
Gateway-grade certainty for marketplace money
Your payment gateway never needed reconciling; marketplace settlements desperately do. Robnu checks every settlement line against every order — commissions against rate cards, shipping against weight slabs, return fees against actual pickups, TCS and TDS against taxable values — and flags every discrepancy with the working shown.
For a brand, this does more than recover rupees. It produces the first trustworthy P&L for your marketplace channel: real contribution margin, per SKU, after every deduction. The channel you've been growing on faith becomes a channel you can measure like your own store — and GST filing season draws on reconciled data instead of statement archaeology.
- Every settlement line verified, every discrepancy flagged
- True marketplace channel P&L, per SKU
- GST, TCS, and TDS tracked continuously for clean filings
The revenue-protection function you never had to build
Mature marketplace sellers run claims as a discipline: every wrongful deduction disputed, every damaged return claimed, every window tracked. D2C brands entering marketplaces have none of that muscle — and the deductions don't wait for you to develop it. Robnu ships the discipline ready-made: returns and deductions monitored, recoverable incidents identified, claims filed with evidence attached.
Fully autonomous filing is rolling out, with the occasional case asking for a one-click approval. Combined with VMS packing evidence on every shipment, your brand gets the revenue-protection capability of a seasoned marketplace operation from day one on the channel.
- Recoverable deductions identified and filed automatically
- Packing video evidence attached from VMS
- Claim windows tracked across both marketplaces
Marketplace deadlines, watched by something that never sleeps
The sharpest culture shock for D2C teams is that marketplaces penalise lateness automatically. Robnu's SLA watchdog tracks every marketplace order against its dispatch deadline and raises alerts with real headroom — so the channel's unforgiving clock becomes someone else's job to watch. Specifically, Robnu's.
With scheduled runs handling processing and the watchdog guarding the edges, the marketplace channel reaches the operational state a brand actually wants from it: revenue that arrives without anyone thinking about it daily, at service levels that protect your seller ratings and your brand's name on the platform.
- Every marketplace order tracked against its SLA
- Early alerts with time to act, not post-breach reports
- Seller ratings protected without daily vigilance
What's at stake in d2c brands.
No, and deliberately so. Robnu is the operating layer for your marketplace channels — AJIO and Meesho today — and it runs beside your D2C stack, not inside it. Your store's checkout, fulfilment, and analytics stay exactly as they are. Robnu's job is making the marketplace half of your business as operationally quiet as the half you've already solved.
Close to zero recurring time. The pipeline syncs, accepts, labels, and manifests on schedule, then sends one email with one download link for everything. What remains human is picking, packing, and handover — work you were doing anyway. Most brands find marketplace ops drops from a daily function to a glance at the run summary.
It's the norm, and it usually costs more than brands expect. Marketplace statements carry dozens of deduction types where errors and recoverable fees hide — and unreconciled channels also mean you've never seen the channel's true margin. Robnu reconciles every line retroactively-clean from connection onward, flags discrepancies with evidence, and gives you a real marketplace P&L, often revealing both leakage and SKUs whose channel economics deserve a rethink.
Yes — the operating model is the point. AJIO and Meesho are live on Robnu today; Amazon, Flipkart, and Myntra are coming, with a waitlist that gets you enabled at launch. The pipeline, dashboard, reconciliation, and claims discipline you set up now extend to each new marketplace as it goes live, so expansion becomes connecting a channel rather than building an operation.
Nothing right now — Robnu is free for everyone, every feature, no card, no trial timer. When paid pricing eventually launches, sellers under 25 orders a day stay free forever, and brands using Robnu during the free period get grandfathered early-bird rates. At 20 marketplace orders a day, you're inside the permanent free tier with room to grow.
Related guides for d2c brands sellers.
You sell. Robnu runs the rest.
Live for AJIO, Meesho, and Amazon.in today. Flipkart and Myntra are rolling out — sign up free now and your account carries over automatically.
Free while we figure out pricing · Forever free under 25 orders/day