The operations sellers lose money on, explained.
RTO, SLA, settlements, deductions — the marketplace mechanics that quietly drain a seller's margin. Each guide explains what the term actually means on Meesho and AJIO, what it costs you, and how Robnu keeps that money in your account.
Start here
Built from what sellers actually search for. More guides ship every week.
Meesho orders suddenly dropped: the 7-cause diagnostic
Orders fell off a cliff and the panel says nothing. Work through seven causes — price, rating, visibility flags, ads, stock-outs, account health — in one sitting.
How Meesho visibility and ranking actually work
Meesho is a price-first marketplace. What actually moves your ranking — price competitiveness, first-image CTR, conversion, rating and delivery record — and what to fix first.
Meesho Ads without burning margin: the ROI maths
When Meesho Ads make sense, when they quietly eat your margin, and the cost-per-order maths that tells you which — with a worked example and budget discipline rules.
Meesho payment not received: trace where the payout went
A diagnosis ladder for a missing Meesho payout — settlement cycles, return-window holds, penalties that consumed it, bank re-verification, and the escalation path that gets a reply.
Meesho penalty charges: which are waivable and how
Every Meesho penalty decoded — late dispatch, order breach, cancellation and claim-ratio fines — how each hits the settlement, which are waivable, and the evidence that wins reversals.
Marketplace deductions glossary: every settlement term decoded
Every deduction on an AJIO or Meesho settlement in plain English — commission, GST on fees, RTO, weight adjustments, TCS, TDS, negative balance — with the disputable lines flagged.
Wrong return received on Meesho: the first-hour claim protocol
A different product came back? Photograph it sealed, weigh it, film the opening, match the AWB to its sub-order, and file a wrong-return claim built to survive review.
Tampered package returns: evidence that wins the claim
Broken seals, re-taped flaps, a parcel lighter than it shipped — the receive-bench routine, courier tamper annotations, and where the claim actually gets filed.
Unboxing video evidence: the spec that survives claim review
One continuous take, AWB readable in frame, parcel sealed on camera, every item shown — plus filenames, retention windows, and storage habits at 20 orders a day.
Order breach in Meesho: what it is and how to prevent it
What a breach flag means, the seven ways orders drift past the dispatch promise, what one costs at settlement, and the daily loop that keeps the count at zero.
Meesho QC errors: why listings fail and how to fix them
The seven checks behind most catalog rejections, how to find and resubmit failed listings, and the pre-upload checklist that keeps failures off your account record.
Meesho catalog blocked: triggers and the unblock path
What a catalog-level block does to orders and visibility, the usual triggers, the panel-first appeal that works, and how to stop one block becoming an account review.
The COD RTO problem: what one bounced cash order really costs
Why COD orders bounce at multiples of prepaid, the full rupee cost of one RTO — freight both ways, repack, stuck capital — and the levers that actually cut it.
Fake delivery attempts: when the scan says attempted but nobody came
Why false delivery-attempt scans happen, the forced RTO and freight they push onto sellers, and the evidence trail — buyer statements, scan times, AWB events — that wins the dispute.
Reduce RTO on AJIO: a fashion seller's playbook
Fashion bounces for fixable reasons — size doubt, style mismatch, COD impulse. The AJIO-specific catalog, copy, and dispatch fixes, plus measuring true RTO% from settlements.
Why AJIO rejects seller applications (and how to reapply)
The commonly reported reasons AJIO turns down seller applications — brand fit, catalog quality, documentation gaps — and how to build a reapplication that clears the bar.
AJIO catalog and listing quality: images, attributes, QC
Shot discipline, attribute completeness, size charts and QC rejection loops — why listing data decides whether AJIO shoppers ever find your products.
AJIO order cancellations: types, costs and prevention
Buyer, seller and system cancellations decoded — what each one costs, the stale-stock root cause behind most of them, and the discipline that keeps your rate down.
GST for Meesho sellers: the full loop from GSTIN to filing
Why GST registration is mandatory, the GST inside your price, the 18% on Meesho's commission you claim back, 0.5% TCS, and the GSTR-1/3B monthly rhythm.
Building GSTR-1 from AJIO and Meesho reports
A spreadsheet-first method: which panel reports to pull, mapping them to GSTR-1's B2C tables, credit notes for returns, cutoff traps, and reconciling TCS with GSTR-8.
GST registration for online sellers, approved first time
The document checklist, home-office consent-letter nuances, the application flow step by step, common rejection reasons, timelines, and what the GSTIN unlocks.
Selling on multiple marketplaces: what actually multiplies
Panels, SLA clocks, label formats, settlement files and claim windows all multiply — your packing bench doesn't. The readiness checklist and the 2-person schedule for two panels.
Inventory sync and overselling: keeping two panels honest
Same 10 units on two panels, both sell them. What one seller-fault cancellation really costs, why interval sync fails on sale days, and the buffer discipline that prevents it.
SKU mapping across marketplaces: one product, many panels
Every panel renames your product. Without a master SKU, returns hit the wrong stock and settlements can't be reconciled per product — here's the mapping sheet that fixes it.
How to sell on Meesho: zero to your first order
Prerequisites, registration, a first catalog that actually gets orders, week-one dispatch discipline, and the honest maths of what a ₹350 sale puts in your bank.
Your first 25 orders a day: the operations playbook
The 1-to-25 orders/day scaling playbook: the three phases, what breaks at each jump — time, then accuracy, then cash-flow visibility — and how to move the wall.
The two-person team playbook for marketplace brands
How two people run a marketplace brand without burning out: the demand/supply split, the four-block daily rhythm, shared systems and runbooks, and when to hire #3.
Every document you need to sell on Indian marketplaces
GSTIN, PAN, bank proof, address proof, brand authorization and category extras like FSSAI and BIS — the full onboarding checklist and the folder habit that speeds approval.
Packaging that survives Indian logistics and wins disputes
Materials by category, tamper-evident sealing, weight discipline, label placement and the photo habit — packaging that survives courier handling and wins return disputes.
The 7 mistakes that kill new marketplace sellers
Pricing off the sticker, ignoring SLAs, zero evidence habits, unread settlements, price wars and abandoned tickets — what each mistake costs a new seller and the fix for each.
RTO benchmarks for Indian marketplace sellers
What RTO rate is normal? Seller-reported ranges by category, how to compute your true weekly RTO% from panel data, and when a product's returns justify delisting it.
How bad addresses turn into RTO
Landmark addresses, wrong pin codes and gibberish fields quietly drive RTO. How to spot risk before dispatch, build a pin-code pattern log, and work the levers sellers actually have.
Festival-season RTO: surviving the delayed return wave
Sale-week orders spike, then the RTO wave lands one to three weeks later. The before/during/after plan — stock, cash buffer, daily tracking and honest post-event reconciliation.
Meesho seller support escalation: the ladder that works
Why Meesho support tickets stall and the escalation ladder sellers report success with — ticket hygiene, weekly follow-ups, re-raises, and the log that keeps cases alive.
AJIO seller support: channels, routing and what gets replies
How to reach AJIO seller support and get answered: route payments, catalog and logistics issues correctly, attach extracts and IDs, and keep every promise in writing.
Legal options for sellers: when marketplace tickets fail
A sober map of formal routes for Indian sellers — MSME Samadhaan, legal notices, arbitration clauses and civil options — weighed against claim sizes. Orientation, not legal advice.
How to dispute a weight discrepancy and win
The evidence pack that wins — calibrated-scale photos with dimensions, packed-parcel shot, spec sheet, POD — plus where to file, beating the short window, and re-appealing rejections.
The 30-minute monthly shipping-deductions audit
Pull the settlement lines, bucket every freight and RTO charge, compare against expected slabs, flag wrong slabs and phantom reverse charges, file disputes, log recoveries.
Courier hidden fees: the stack beyond base freight
Fuel surcharge, COD collection, ODA, RTO legs, peak-season and handling fees — what each is, where it hides in settlements, and which are disputable versus plain shipping cost.
RTO shipping charges: who pays what
The double-freight reality of returned-to-origin orders: how RTO freight lands on AJIO and Meesho settlements, when it is disputable, and the per-product math.
Weight freeze: stop repeat weight overcharges
What freezing a SKU weight means, how sellers build the case with dispute wins and documentation, what keeps a freeze valid, and what to do while you wait.
Packaging weight optimization without breaking claims
Where billable grams hide in your packaging, the volumetric /5000 trap, the per-SKU spec that doubles as dispute evidence, and how to test changes safely.
How to sell on AJIO: application to first order
AJIO is curated, not open. Who gets approved, the documents and brand rights you need, what to build during the review wait, and how to run your first orders with SLA discipline.
AJIO payout doesn't match your orders? Reconcile it
Build the expected line per order, tag every delta — reversals, freight slabs, adjustments, tax lines — separate cycle lag from real mismatches, and raise one ticket that sticks.
AJIO seller models decoded: outright, marketplace, JIT
What each AJIO arrangement means for cash flow, price control, and returns exposure — outright/B2B, marketplace, JIT, consignment-style — plus the questions to ask before signing.
Return fraud types: the seller's full catalogue
Empty boxes, item swaps, wardrobing, part-returns, counterfeit swaps and more — the seven return fraud patterns, the evidence that catches each, and the prevention levers.
Used product returned: spotting and fighting wardrobing
How to spot a worn item returned as unworn — odour, tags, wear marks — document it on camera before restocking, file the claim, and decide when fighting beats eating the loss.
Claim tracking spreadsheet: track every claim or forfeit it
The ten-column claim log, the weekly claim hour, and what ninety days of tracked claims reveal — fraud-prone SKUs, problem courier lanes and your real recovery rate.
Meesho label not downloading? Every cause & fix
The 7 real reasons a Meesho shipping label won't generate or download — order state, AWB assignment, browser blocks, sale-day queues — each with its fix, and what a stuck label costs in SLA penalties.
Meesho A4 label on a 4x6 thermal printer: crop it safely
Meesho labels arrive as A4 PDFs with the invoice attached. How to crop them for a 4x6 thermal printer without cutting barcodes, plus a faster bulk-day workflow.
Meesho pickup not happening? Escalation steps that work
Courier not coming for your Meesho pickup? How to spot false attempt scans, the escalation ladder that gets parcels moving, and what a no-show week costs you.
Weight discrepancy deductions: fix the silent freight leak
Couriers re-weigh parcels at the hub and bill a higher freight slab — a silent 2–4% margin leak. Dead vs volumetric weight, spotting the charge on your settlement, and disputing it with evidence.
AJIO payment not received? The diagnosis & escalation ladder
AJIO settlement stalled? Sellers have reported months without payouts. Work the diagnosis ladder, escalate in writing, and catch the next stall in days, not months.
Empty box return scam: evidence that wins the claim
Got an empty box back? The return-fraud patterns, the evidence stack that wins claims — unboxing video, weight proof — the claim windows, and the rupee math of every wrong return.
Meesho account blocked? Reasons, reactivation & timelines
Meesho account blocked or catalogs BLOCKED? The real triggers, the reactivation ladder step by step, realistic timelines, and what every blocked day costs you.
RTO in Meesho, every status decoded
What RTO Initiated, In Transit, RTO Locked and RTO Delivered mean for a Meesho seller — the charges behind each, and how to claim the wrong ones back.
RTO in ecommerce: full form, meaning & true cost
RTO full form is Return to Origin. What it means in logistics and ecommerce, how it differs from a customer return, and the real cost stack for an Indian marketplace seller.
RTO deductions: why you're charged & how to claim them back
The types of RTO deduction on AJIO and Meesho, which ones are wrong and claimable, the evidence you need, and how Robnu automates recovery.
SLA in Meesho: full form, dispatch deadlines & penalties
SLA stands for Service Level Agreement — your Meesho dispatch promise. Every status type, the 17:30 cut-off, what a miss costs, and how to never miss one again.
AJIO seller operations: the daily workflow, end to end
The full 11-stage AJIO order-to-manifest flow, document pipeline, SLA watchdog, and how to run it all on autopilot with the Robnu Chrome extension.
Marketplace settlement cycles: AJIO & Meesho payment timelines
When AJIO and Meesho actually pay you, why the payout never matches the order value, and how to reconcile every settlement line so wrong deductions don't keep your money.
TCS & GST on marketplace sales: a seller's guide
TCS, TDS and GST explained for AJIO and Meesho sellers — current rates after the 2024 revisions, where the money goes, and how to reclaim the tax that's prepaid on your behalf.
What is a batch order on AJIO & Meesho? Batch day explained
Batch, batch day, open vs closed — decoded. What a batch really is, why the cut-off is unforgiving, and how to close every batch cleanly before the deadline.
Courier partners on Indian marketplaces: forward & reverse shipping
Who ships your Meesho and AJIO orders, how the forward and reverse legs work, and where courier freight and RTO deductions quietly cost sellers money.
Meesho seller charges & deductions: every line on your payout
Commission, shipping, SLA penalties, cancellation charges, return and RTO reversals, TCS and TDS — every charge on a Meesho payout, what each means, and which ones you can claim back.