The operations sellers lose money on, explained.
RTO, SLA, settlements, deductions — the marketplace mechanics that quietly drain a seller's margin. Each guide explains what the term actually means on Meesho, AJIO and Amazon, what it costs you, and how Robnu keeps that money in your account.
159 guides, by topic
Built from what sellers actually search for — RTO and returns, SLA and dispatch, payments and GST, account health and more. Filter by the topic you need.
Showing all 159 guides
Meesho orders suddenly dropped: the 7-cause diagnostic
Orders fell off a cliff and the panel says nothing. Work through seven causes — price, rating, visibility flags, ads, stock-outs, account health — in one sitting.
How Meesho visibility and ranking actually work
Meesho is a price-first marketplace. What actually moves your ranking — price competitiveness, first-image CTR, conversion, rating and delivery record — and what to fix first.
Meesho Ads without burning margin: the ROI maths
When Meesho Ads make sense, when they quietly eat your margin, and the cost-per-order maths that tells you which — with a worked example and budget discipline rules.
Meesho payment not received: trace where the payout went
A diagnosis ladder for a missing Meesho payout — settlement cycles, return-window holds, penalties that consumed it, bank re-verification, and the escalation path that gets a reply.
Meesho penalty charges: which are waivable and how
Every Meesho penalty decoded — late dispatch, order breach, cancellation and claim-ratio fines — how each hits the settlement, which are waivable, and the evidence that wins reversals.
Marketplace deductions glossary: every settlement term decoded
Every deduction on an AJIO or Meesho settlement in plain English — commission, GST on fees, RTO, weight adjustments, TCS, TDS, negative balance — with the disputable lines flagged.
Wrong return received on Meesho: the first-hour claim protocol
A different product came back? Photograph it sealed, weigh it, film the opening, match the AWB to its sub-order, and file a wrong-return claim built to survive review.
Tampered package returns: evidence that wins the claim
Broken seals, re-taped flaps, a parcel lighter than it shipped — the receive-bench routine, courier tamper annotations, and where the claim actually gets filed.
Unboxing video evidence: the spec that survives claim review
One continuous take, AWB readable in frame, parcel sealed on camera, every item shown — plus filenames, retention windows, and storage habits at 20 orders a day.
Order breach in Meesho: what it is and how to prevent it
What a breach flag means, the seven ways orders drift past the dispatch promise, what one costs at settlement, and the daily loop that keeps the count at zero.
Meesho QC errors: why listings fail and how to fix them
The seven checks behind most catalog rejections, how to find and resubmit failed listings, and the pre-upload checklist that keeps failures off your account record.
Meesho catalog blocked: triggers and the unblock path
What a catalog-level block does to orders and visibility, the usual triggers, the panel-first appeal that works, and how to stop one block becoming an account review.
The COD RTO problem: what one bounced cash order really costs
Why COD orders bounce at multiples of prepaid, the full rupee cost of one RTO — freight both ways, repack, stuck capital — and the levers that actually cut it.
Fake delivery attempts: when the scan says attempted but nobody came
Why false delivery-attempt scans happen, the forced RTO and freight they push onto sellers, and the evidence trail — buyer statements, scan times, AWB events — that wins the dispute.
Reduce RTO on AJIO: a fashion seller's playbook
Fashion bounces for fixable reasons — size doubt, style mismatch, COD impulse. The AJIO-specific catalog, copy, and dispatch fixes, plus measuring true RTO% from settlements.
Why AJIO rejects seller applications (and how to reapply)
The commonly reported reasons AJIO turns down seller applications — brand fit, catalog quality, documentation gaps — and how to build a reapplication that clears the bar.
AJIO catalog and listing quality: images, attributes, QC
Shot discipline, attribute completeness, size charts and QC rejection loops — why listing data decides whether AJIO shoppers ever find your products.
AJIO order cancellations: types, costs and prevention
Buyer, seller and system cancellations decoded — what each one costs, the stale-stock root cause behind most of them, and the discipline that keeps your rate down.
GST for Meesho sellers: the full loop from GSTIN to filing
Why GST registration is mandatory, the GST inside your price, the 18% on Meesho's commission you claim back, 0.5% TCS, and the GSTR-1/3B monthly rhythm.
Building GSTR-1 from AJIO and Meesho reports
A spreadsheet-first method: which panel reports to pull, mapping them to GSTR-1's B2C tables, credit notes for returns, cutoff traps, and reconciling TCS with GSTR-8.
GST registration for online sellers, approved first time
The document checklist, home-office consent-letter nuances, the application flow step by step, common rejection reasons, timelines, and what the GSTIN unlocks.
Selling on multiple marketplaces: what actually multiplies
Panels, SLA clocks, label formats, settlement files and claim windows all multiply — your packing bench doesn't. The readiness checklist and the 2-person schedule for two panels.
Inventory sync and overselling: keeping two panels honest
Same 10 units on two panels, both sell them. What one seller-fault cancellation really costs, why interval sync fails on sale days, and the buffer discipline that prevents it.
SKU mapping across marketplaces: one product, many panels
Every panel renames your product. Without a master SKU, returns hit the wrong stock and settlements can't be reconciled per product — here's the mapping sheet that fixes it.
How to sell on Meesho: zero to your first order
Prerequisites, registration, a first catalog that actually gets orders, week-one dispatch discipline, and the honest maths of what a ₹350 sale puts in your bank.
Your first 25 orders a day: the operations playbook
The 1-to-25 orders/day scaling playbook: the three phases, what breaks at each jump — time, then accuracy, then cash-flow visibility — and how to move the wall.
The two-person team playbook for marketplace brands
How two people run a marketplace brand without burning out: the demand/supply split, the four-block daily rhythm, shared systems and runbooks, and when to hire #3.
Every document you need to sell on Indian marketplaces
GSTIN, PAN, bank proof, address proof, brand authorization and category extras like FSSAI and BIS — the full onboarding checklist and the folder habit that speeds approval.
Packaging that survives Indian logistics and wins disputes
Materials by category, tamper-evident sealing, weight discipline, label placement and the photo habit — packaging that survives courier handling and wins return disputes.
The 7 mistakes that kill new marketplace sellers
Pricing off the sticker, ignoring SLAs, zero evidence habits, unread settlements, price wars and abandoned tickets — what each mistake costs a new seller and the fix for each.
RTO benchmarks for Indian marketplace sellers
What RTO rate is normal? Seller-reported ranges by category, how to compute your true weekly RTO% from panel data, and when a product's returns justify delisting it.
How bad addresses turn into RTO
Landmark addresses, wrong pin codes and gibberish fields quietly drive RTO. How to spot risk before dispatch, build a pin-code pattern log, and work the levers sellers actually have.
Festival-season RTO: surviving the delayed return wave
Sale-week orders spike, then the RTO wave lands one to three weeks later. The before/during/after plan — stock, cash buffer, daily tracking and honest post-event reconciliation.
Meesho seller support escalation: the ladder that works
Why Meesho support tickets stall and the escalation ladder sellers report success with — ticket hygiene, weekly follow-ups, re-raises, and the log that keeps cases alive.
AJIO seller support: channels, routing and what gets replies
How to reach AJIO seller support and get answered: route payments, catalog and logistics issues correctly, attach extracts and IDs, and keep every promise in writing.
Legal options for sellers: when marketplace tickets fail
A sober map of formal routes for Indian sellers — MSME Samadhaan, legal notices, arbitration clauses and civil options — weighed against claim sizes. Orientation, not legal advice.
How to dispute a weight discrepancy and win
The evidence pack that wins — calibrated-scale photos with dimensions, packed-parcel shot, spec sheet, POD — plus where to file, beating the short window, and re-appealing rejections.
The 30-minute monthly shipping-deductions audit
Pull the settlement lines, bucket every freight and RTO charge, compare against expected slabs, flag wrong slabs and phantom reverse charges, file disputes, log recoveries.
Courier hidden fees: the stack beyond base freight
Fuel surcharge, COD collection, ODA, RTO legs, peak-season and handling fees — what each is, where it hides in settlements, and which are disputable versus plain shipping cost.
RTO shipping charges: who pays what
The double-freight reality of returned-to-origin orders: how RTO freight lands on AJIO and Meesho settlements, when it is disputable, and the per-product math.
Weight freeze: stop repeat weight overcharges
What freezing a SKU weight means, how sellers build the case with dispute wins and documentation, what keeps a freeze valid, and what to do while you wait.
Packaging weight optimization without breaking claims
Where billable grams hide in your packaging, the volumetric /5000 trap, the per-SKU spec that doubles as dispute evidence, and how to test changes safely.
How to sell on AJIO: application to first order
AJIO is curated, not open. Who gets approved, the documents and brand rights you need, what to build during the review wait, and how to run your first orders with SLA discipline.
AJIO payout doesn't match your orders? Reconcile it
Build the expected line per order, tag every delta — reversals, freight slabs, adjustments, tax lines — separate cycle lag from real mismatches, and raise one ticket that sticks.
AJIO seller models decoded: outright, marketplace, JIT
What each AJIO arrangement means for cash flow, price control, and returns exposure — outright/B2B, marketplace, JIT, consignment-style — plus the questions to ask before signing.
Return fraud types: the seller's full catalogue
Empty boxes, item swaps, wardrobing, part-returns, counterfeit swaps and more — the seven return fraud patterns, the evidence that catches each, and the prevention levers.
Used product returned: spotting and fighting wardrobing
How to spot a worn item returned as unworn — odour, tags, wear marks — document it on camera before restocking, file the claim, and decide when fighting beats eating the loss.
Claim tracking spreadsheet: track every claim or forfeit it
The ten-column claim log, the weekly claim hour, and what ninety days of tracked claims reveal — fraud-prone SKUs, problem courier lanes and your real recovery rate.
Meesho label not downloading? Every cause & fix
The 7 real reasons a Meesho shipping label won't generate or download — order state, AWB assignment, browser blocks, sale-day queues — each with its fix, and what a stuck label costs in SLA penalties.
Meesho A4 label on a 4x6 thermal printer: crop it safely
Meesho labels arrive as A4 PDFs with the invoice attached. How to crop them for a 4x6 thermal printer without cutting barcodes, plus a faster bulk-day workflow.
Meesho pickup not happening? Escalation steps that work
Courier not coming for your Meesho pickup? How to spot false attempt scans, the escalation ladder that gets parcels moving, and what a no-show week costs you.
Weight discrepancy deductions: fix the silent freight leak
Couriers re-weigh parcels at the hub and bill a higher freight slab — a silent 2–4% margin leak. Dead vs volumetric weight, spotting the charge on your settlement, and disputing it with evidence.
AJIO payment not received? The diagnosis & escalation ladder
AJIO settlement stalled? Sellers have reported months without payouts. Work the diagnosis ladder, escalate in writing, and catch the next stall in days, not months.
Empty box return scam: evidence that wins the claim
Got an empty box back? The return-fraud patterns, the evidence stack that wins claims — unboxing video, weight proof — the claim windows, and the rupee math of every wrong return.
Meesho account blocked? Reasons, reactivation & timelines
Meesho account blocked or catalogs BLOCKED? The real triggers, the reactivation ladder step by step, realistic timelines, and what every blocked day costs you.
RTO in Meesho, every status decoded
What RTO Initiated, In Transit, RTO Locked and RTO Delivered mean for a Meesho seller — the charges behind each, and how to claim the wrong ones back.
RTO in ecommerce: full form, meaning & true cost
RTO full form is Return to Origin. What it means in logistics and ecommerce, how it differs from a customer return, and the real cost stack for an Indian marketplace seller.
RTO deductions: why you're charged & how to claim them back
The types of RTO deduction on AJIO and Meesho, which ones are wrong and claimable, the evidence you need, and how Robnu automates recovery.
SLA in Meesho: full form, dispatch deadlines & penalties
SLA stands for Service Level Agreement — your Meesho dispatch promise. Every status type, the 17:30 cut-off, what a miss costs, and how to never miss one again.
AJIO seller operations: the daily workflow, end to end
The full 11-stage AJIO order-to-manifest flow, document pipeline, SLA watchdog, and how to run it all on autopilot with the Robnu Chrome extension.
Marketplace settlement cycles: AJIO & Meesho payment timelines
When AJIO and Meesho actually pay you, why the payout never matches the order value, and how to reconcile every settlement line so wrong deductions don't keep your money.
TCS & GST on marketplace sales: a seller's guide
TCS, TDS and GST explained for AJIO and Meesho sellers — current rates after the 2024 revisions, where the money goes, and how to reclaim the tax that's prepaid on your behalf.
What is a batch order on AJIO & Meesho? Batch day explained
Batch, batch day, open vs closed — decoded. What a batch really is, why the cut-off is unforgiving, and how to close every batch cleanly before the deadline.
Courier partners on Indian marketplaces: forward & reverse shipping
Who ships your Meesho and AJIO orders, how the forward and reverse legs work, and where courier freight and RTO deductions quietly cost sellers money.
Meesho seller charges & deductions: every line on your payout
Commission, shipping, SLA penalties, cancellation charges, return and RTO reversals, TCS and TDS — every charge on a Meesho payout, what each means, and which ones you can claim back.
“Breaching Soon” on Meesho: what it means and how to clear it
Breaching Soon is a warning, not a penalty — the order is still saveable. What the flag means, how long you have, and how to clear the queue before the clock runs out.
“RTO Initiated” meaning: what just happened to your order
Delivery failed and your parcel is heading back. What triggered it, what the double freight hit costs, and which part of the bill you can claim back.
“RTO In Transit” meaning: where your parcel is and what it costs
The reverse leg is slower than the forward one, and parcels get lost on it. Timelines, the charge accruing behind the scan, and when to treat it as lost in transit.
“RTO Locked” on Meesho: can you still stop it?
Locked sounds punitive and is not. What the status actually finalises, why nothing is frozen, and the slice of the charge that stays disputable.
“RTO Delivered” meaning: reconcile it before you lose the money
The last RTO status and the last chance to claim. What to verify the moment a return lands — shipment ID, seal, contents and weight.
Every Meesho SLA status decoded (and what each one costs)
Within SLA, Breaching Soon, Breached, dispatch vs delivery SLA — every state explained, what it costs, and the one moment that actually stops the clock.
Can you change your Meesho SLA? The honest answer
There is no SLA field to edit. What you can actually adjust — working days, holiday mode, pickup timing, batch start — and why that buys you the same hours.
“Set RTO” on DTDC: what the scan actually means
Set RTO, RTO Accepted, RTO Delivered — decoding DTDC return scans for marketplace sellers, and spotting the ones that do not match your settlement.
“Shipper instructed to RTO”: why your courier says you did it
The scan blames the sender for a return you never requested. What really triggers it, why the freight still lands on you, and the three records that build your case.
RTO order deduction: the line item that eats your margin
One number, several charges stacked inside it. How to read the RTO line on your settlement and find the inflated, duplicated or phantom portion you can claim back.
Meesho RTO charges: exactly what you are billed
There is no flat rate — weight and lane drive the number. What determines your RTO charge, why similar orders differ, and the three checks that catch errors.
RTO vs RTV vs DTO: three returns, three different losses
They look identical on a dashboard and cost completely different amounts. One question separates them, and each needs a different claim route and different evidence.
“Courier return” on Meesho: who pays and how to claim
The delivery partner failed and the freight lands on your settlement. What the status means, when the charge is fair, and the four charges worth challenging.
“RTO freeze” meaning: what is actually held and why
It sounds like your account is blocked. It is not. What is really being held, how it differs from RTO Locked and weight freeze, and what to verify afterwards.
Meesho payment cycle: when you actually get paid
The settlement timeline, every deduction applied before payout, and why your bank credit never matches your order value — plus how to tell a normal gap from a wrong one.
Meesho claim rejected? The re-appeal playbook
Most rejections are a missed window or weak evidence, not a judgement on the merits. The four rejection reasons and how to build an appeal that actually adds something.
Marketplace claim deadlines: the cheat sheet that saves money
A missed window is the one loss you cannot argue back. What each clock is attached to, when it starts, and why month-end reconciliation finds claims too late.
How to reduce Meesho RTO: the levers that actually work
Causes ranked by real contribution, the two fixes that move the number fastest, and the half of the RTO problem that prevention alone can never solve.
The 10-minute Meesho order processing routine
Most missed dispatch windows come from reacting to orders all day instead of clearing one early batch. The six-step sequence, in the order that matters.
Meesho orders stuck in pending: what it means and how to clear them
Blocked does not mean paused — the dispatch clock usually keeps running. The four causes, which two you can fix yourself, and what to document when you cannot.
Decode your AJIO settlement statement line by line
Reconcile order by order, never by totals. What each section covers, the discrepancies that hide inside a plausible-looking total, and which mismatches to raise.
AJIO SLA breaches: every penalty and how to avoid them
What AJIO measures on dispatch, why the penalty is the smallest part of the cost, and the signed manifest that turns a courier no-show into a waived breach.
Weight discrepancy: the margin leak nobody audits
How billable weight is really calculated, why parcels get re-weighed higher, and what evidence makes a weight dispute winnable instead of just annoying.
Payment reconciliation for small sellers: the manual method
The four checks per order, the five recoverable errors they find, and an honest account of the volume at which manual reconciliation stops being viable.
The hidden costs of marketplace selling in India
Commission is planned for. RTO freight, weight charges, penalties, unclaimed TCS and trapped working capital are what actually decide whether the business works.
RTO vs customer return: different problems, different fixes
One is a delivery problem, the other a listing problem. They need opposite remedies and different claim routes — yet most sellers track them as a single number.
Account health metrics that actually trigger action
Which seller metrics carry real consequences, which are informational, and the quiet four-stage sequence that runs before a restriction ever appears.
AJIO returns: what sellers get charged and when
The AJIO return flow stage by stage, where cost attaches, the four checks to run before the packaging is binned, and which discrepancies are worth disputing.
Getting COD buyers to prepay: what actually works
Cash on delivery returns at multiples of prepaid rates. What genuinely shifts the mix, why COD dominance is rational, and what to do about the share you cannot convert.
Meesho dispatch SLA: timelines, penalties and waivers
One measurement drives every dispatch penalty you pay. Where sellers lose orders they had already packed, and the manifest evidence that reverses an unfair penalty.
Flipkart SPF claims: step by step with evidence specs
Seller Protection Fund claims fail on evidence specification and missed windows far more than on merit. What SPF covers, what evidence survives review, and how to file properly.
Marketplace selling glossary: RTO, SPF, SLA, TCS and 60+ terms
Every acronym an Indian marketplace seller runs into, defined plainly and linked to the guide that goes deeper. Nearly every term maps to a charge, a deadline, or a claim.
Amazon India SAFE-T claims: when and how to file
SAFE-T reimburses seller-fulfilled losses on returns Amazon's standard policy passed to you. What qualifies, the evidence that wins, and why most of the money is simply never claimed.
Why Flipkart rejects SPF claims — and how to fix each reason
Four predictable rejection reasons, only one about merit. Which are appealable now, which are preventable only, and how to stop losing legitimate claims to procedure.
GSTIN for marketplace sellers: what it is and why you need one
Your 15-character tax registration, decoded — its structure, why marketplaces require it, and how it connects to the TCS credit most sellers never claim back.
Amazon India settlement reports explained
Referral fees, closing fees, shipping, refund reversals — reconcile order by order, spot the wrong-rate and duplicate errors, and find the refund reversals worth a SAFE-T claim.
Meesho cancellation penalties: what they cost and how to avoid them
A cancelled order costs the penalty, the lost sale, and a compounding account-health hit. What triggers seller vs auto-cancellations, and how to catch orders before they reach that point.
The 1% TCS every marketplace deducts — and how to claim it back
TCS is not a fee — it is your money, deposited against your GSTIN and reclaimable at filing. How it works, why most sellers forfeit it, and how to reconcile it across marketplaces.
Shipment lost in transit: claiming from the marketplace vs the courier
A vanished parcel loses stock, sale and freight at once — and a loss is an absence that never announces itself. Who to claim from, what proves a loss, and how to catch it in time.
Amazon India account deactivated: what works in appeals
Deactivation stops your income overnight and generic appeals fail. The Plan of Action that gets an account back — root cause, correction, prevention — and how to never need it.
Amazon India seller support: getting past the copy-paste replies
Level-one support runs on templates. How to write a case that cannot be deflected, how to escalate past canned replies, and which money problems are faster to dispute than to explain.
AJIO return disputes: process, timelines and evidence
When a fashion return comes back wrong, used or short, you have a claim — but only inside a window that runs from receipt and only with evidence captured on arrival.
"RTO Acknowledged" and "RTO Notified": the status that says start reconciling
When Meesho or the courier marks an order RTO Acknowledged or RTO Notified, a return charge is on its way. Decode the status, learn the timeline, and know exactly when to start checking the deduction.
RTO OFD meaning: out for delivery, then back to you
"RTO OFD" means your returned parcel is out for delivery back to your own pickup address. What the status means, the timeline to expect, and what to watch so you are not charged for a parcel that never arrives.
"Staggered delivery" and other courier states, decoded for Meesho sellers
Staggered delivery, in transit, undelivered, RTO, on hold — a plain-English glossary of the courier statuses Meesho sellers actually see, what each one means for your money, and which ones are a trigger to act.
Meesho bulk label download: 100 orders labelled in minutes
Downloading Meesho labels one order at a time does not scale. Here is the batch dispatch workflow — bulk-select ready-to-ship orders, generate labels and invoices as one merged PDF, print, and manifest without touching each order.
Meesho "Ready to Ship" label not generating: causes and fixes
Your Meesho order is Ready to Ship but the label will not generate. The exact causes — order state, listing and stock issues, payment or account holds, panel timeouts — and the step-by-step fix for each.
Meesho manifest and handover mistakes that trigger penalties
Closing the manifest, the handover scan, and the gap between them is where Meesho penalties hide. The mistakes that trigger them — manifested-but-not-handed-over, missing scans, wrong counts — and how to close cleanly.
Meesho invoice printing and the GST mistakes sellers make
The Meesho invoice carries your GST details, and the mistakes on it are the ones that come back to bite. How invoices generate, the GST fields that matter, the common errors, and how to print them cleanly at volume.
Scan, label, manifest: the Meesho dispatch chain end to end
Dispatch is not four separate jobs — it is one chain: scan, label, pack, manifest, hand over. Run as a routine, it flows; broken up, it leaks time and triggers penalties. The full chain, in order, and where each link fails.
Meesho Supplier Panel: a full walkthrough of every section
The Meesho Supplier Panel runs your whole business — orders, catalog, payments, returns, ads, support. A section-by-section walkthrough of what each does, where sellers get stuck, and what the panel does not do for you.
Meesho QC Fail on a Return: Your Claim Window and How to Use It
When a returned Meesho parcel fails quality check, the outcome and your money are decided in a short window. What QC-fail means, the evidence that holds, and the claim path that recovers a wrongly-failed return.
Meesho Pay Later: The Charges and Settlement Effects Sellers Miss
Pay Later changes when and how the money reaches you, and a few costs ride along quietly. What it means for your settlement timeline, the fees sellers overlook, and how to reconcile it correctly.
Meesho OMS: The Honest Buyer's Guide for Sellers
What an order management system for Meesho actually is, what to look for before you commit, the questions that separate real tools from dashboards, and where Robnu fits in as one honest option.
What Actually Sells on Meesho: Demand, Margin and RTO by Category
The categories that move volume on Meesho are not always the ones that make money. How demand, margin and RTO trade off by category, and how to read your own data instead of chasing a trend list.
Meesho vs Flipkart for Sellers: An Honest Comparison
Fees, audience, RTO and payouts compared for Indian sellers deciding between Meesho and Flipkart. A neutral breakdown of where each platform wins, and why most sellers end up on both.
Proving the Courier Never Knocked: Fake Delivery Attempts
A parcel marked 'customer unavailable' or 'premises closed' when nobody ever came is a fake delivery attempt — and it drives avoidable RTO. How to spot the pattern, gather evidence, and dispute it.
Which Couriers RTO the Most? How to Read Your Own Data
Courier RTO performance is real and it varies by lane, but published league tables lie for your business. What drives RTO by courier, why your own data is the only honest source, and how to read it.
Courier Weight Certificates That Win Weight-Discrepancy Claims
When a courier charges you for a heavier parcel than you shipped, a weight certificate is the evidence that overturns it. What a weight certificate is, why it wins, and how to build the record before you need it.
Ratings Recovery for a Damaged Catalog: How to Climb Back
A run of bad ratings suppresses a listing and the damage compounds. How ratings actually work, why a hit lingers, and the honest, durable way to recover — fix the cause, then let good orders outweigh the old ones.
AJIO Seller Panel Guide: A Walkthrough of AJIO Seller Central
A practical, screen-by-screen walkthrough of the AJIO seller panel — onboarding, catalogue, orders, dispatch SLAs, returns and payouts — plus the reports that decide whether you get paid correctly.
Payout Reconciliation: How to Match Every Rupee a Marketplace Owes You
Marketplace payouts arrive net of a dozen deductions, and some of those deductions are wrong. Here is the discipline of matching every payout to the orders and charges behind it — so no rupee slips through.
Claim Your TCS Credit: The 1% Marketplaces Deduct That Most Sellers Never Recover
Marketplaces deduct 1% TCS on your sales and deposit it against your GSTIN. It sits waiting as a credit in your GST cash ledger — and most sellers never claim it. Here is how the credit works and how to claim it.
TCS Reconciliation: From Marketplace Reports to Your GSTR
The TCS a marketplace deducts should equal the TCS it deposits against your GSTIN — but only reconciliation proves it. Here is how to match TCS collected to TCS credited, from settlement report to GST return.
GST for Amazon, Flipkart, AJIO & Meesho Sellers (2026): The Fundamentals
A plain-language GST primer for Indian marketplace sellers — registration, GSTIN, the returns you file, TCS, input credit and the reconciliation that keeps it all straight across AJIO, Meesho, Amazon and Flipkart.
Income Tax Basics for Online Sellers: Presumptive Taxation (44AD) Explained
How income tax works for a marketplace seller — business income versus GST, the presumptive scheme under section 44AD, books and audit, advance tax, and the TDS you reconcile against your 26AS.
Invoicing Rules for Marketplace Sellers: Tax Invoices, Fields & E-Invoicing
What a compliant tax invoice must contain, when a bill of supply applies instead, the fields you cannot skip, and where the e-invoicing threshold sits — for sellers on AJIO, Meesho, Amazon and Flipkart.
What You Actually Signed: The Marketplace Supplier Agreement, Clause by Clause
You clicked 'I agree' to sell — but the supplier agreement decides your fees, your deductions, your payment timing and how disputes go. Here are the clauses sellers ignore and should not.
One Screen for All Your Orders: The Case for Centralized Order Processing
Selling on three marketplaces means three dashboards, three SLA clocks and three ways to miss an order. Here is why a single order screen — an agentic OMS that runs them all — is the fix.
How to Sell on Flipkart in 2026: The Full Seller Guide
Onboarding, category approval, the fee stack, and the RTO reality of selling on Flipkart in 2026 — a plain guide for early-stage Indian sellers, with no fluff and no jargon.
Flipkart Settlement Reports Explained: Read Yours Line by Line
Every Flipkart settlement is order value minus a stack of deductions. Here is what each line means, which fees are wrong often enough to check, and how to reconcile a payout to the rupee.
Flipkart Account Deactivated: The Appeal Path That Works
Why Flipkart seller accounts get deactivated, what each status means, and the step-by-step appeal path — the evidence to gather, the ticket to raise, and how to prevent it happening again.
Flipkart Seller Support Escalation: Unstick a Dead Ticket
A Flipkart ticket that goes in circles costs you real money. Here is the escalation ladder — how to write a ticket that resolves, when to escalate, and the evidence that moves a case forward.
Flipkart PLA Ads for Small Sellers: ROI Maths and Budget Discipline
Product listing ads can grow a Flipkart catalogue or quietly drain it. Here is how PLA works, the ROI maths that decides if an ad pays, and the budget discipline that keeps small sellers profitable.
Flipkart Return Charges for Sellers: What You Pay and the SPF Basics
Every Flipkart return has a cost stack — reverse logistics, lost margin, and the seller protection fund basics. Here is what you actually pay, which charges are wrong often enough to check, and how to claim.
Bulk Invoice Download on Amazon: Generate GST Invoices at Scale
Downloading Amazon GST invoices one order at a time does not scale. Here is how bulk invoice generation works, why it matters for GST filing, and how Robnu handles it end to end.
How to Sell on Amazon India in 2026: The Full Seller Guide
Onboarding, FBA versus Easy Ship, the fee stack, and the returns reality of selling on Amazon India in 2026 — a plain guide for early-stage sellers, and how Robnu runs it for you.
How to Sell on Myntra: Partner Onboarding Decoded
A neutral, step-by-step walkthrough of Myntra partner onboarding for a fashion brand — registration, brand approval, cataloguing, commissions, fulfilment models and going live.
Myntra Partner Account Problems and How to Fix Them
Approval delays, brand authorization rejections, QC and listing suspensions, inventory sync errors, payment holds, SLA warnings, login and GST mismatches — the common Myntra partner account issues and the practical steps to resolve each one.
Myntra Partner Support: Grievance Redressal, Escalation Paths and SLAs
How to reach Myntra partner support the right way — the Partner Hub ticketing system, category-manager escalation, the grievance and nodal officer routes under Indian e-commerce rules, response SLAs, and the evidence to attach.
Myntra Partner Payment Cycles Explained: Settlement Timing, Deductions & Reconciliation
How Myntra settlement works — the lead time from delivery to payout, every deduction that lands on a remittance, why payments get held, and how to reconcile a settlement against your orders.
Myntra SPF (Seller Protection) Decoded: What It Covers and How to Claim
Myntra's Seller Protection Fund covers lost, damaged and fraudulent returns — but only with the right evidence, inside the right window. What SPF pays for, what proof you need, and why claims get rejected.
AJIO vs Myntra for Fashion Brands: An Honest Comparison
A balanced comparison of AJIO and Myntra for an early-stage Indian fashion brand — buyer profile, catalogue and QC bar, commissions and fees, fulfilment, onboarding, returns, payment cycles, and which to start on first.
When to Add Your Second Marketplace: A Decision Framework for Indian Sellers
Adding a second channel doubles the work before it doubles the revenue. The readiness signals that mean you are ready, the wrong reasons to expand, the real costs, and a practical checklist.
The Daily Routine for a 2-Person Marketplace Team (AJIO, Meesho, Amazon)
An hour-by-hour daily ops routine for a lean two-person team running AJIO, Meesho and Amazon together: order intake, SLA cutoffs, dispatch batching, returns, reconciliation and claims — with a clear division of labour.
Order Management Software for Indian Sellers: What to Look For
A buyer's guide to choosing OMS software in India — GST and e-invoicing, COD and RTO realities, marketplace coverage, reconciliation must-haves, inventory sync, and the pricing traps to walk away from.
Marketplace Catalog Images That Pass QC and Convert
The image requirements every marketplace checks, the details that actually drive click-through, and how to produce catalog-grade photos fast without a studio.
Marketplace-Grade Product Photos on a Phone
You do not need a studio to shoot listing photos that pass QC and convert. The light, background, angles and phone settings that get catalog-grade results at home.
Product Videos: The Conversion Lever for Marketplace Listings
Video answers the questions photos cannot — scale, movement, fit and honesty. Why it lifts conversion, what a good listing video contains, and how to make one cheaply.
Festival Sale Prep: Stock, SLA and RTO Buffers
Festival demand spikes reward sellers who prepared their operations and punish the ones who did not. How to buffer stock, protect dispatch SLA and plan for the RTO wave.
Dropshipping in India: The Honest Maths
The realistic economics of dropshipping on Indian marketplaces — the margins, the RTO problem, the deductions and the operational load nobody puts in the pitch.
The Never-Get-Suspended Checklist for Marketplace Sellers
Account suspension is almost always the end of a slow decline, not a bolt from the blue. The metrics that trigger it and the habits that keep your account healthy across marketplaces.
Appeal Letters That Get Marketplace Accounts Reinstated
A good appeal is a specific, evidenced plan of action — not a plea. The structure that works, the mistakes that get appeals rejected, and how to write yours clearly.
Listing Suppressed? Reasons Marketplace by Marketplace
A suppressed listing is hidden from buyers but not deleted — and it is almost always fixable. The common reasons across Meesho, Amazon and Flipkart, and how to get relisted.