Robnu vs Sortly: the honest alternative for early Indian sellers.
Sortly is a delightfully simple visual inventory tracker. Robnu is the free, agentic pick for Indian marketplace sellers doing 1–25 orders a day. Here is the full feature matrix, real pricing, and an honest answer to who should pick which — gaps included.
- Sortly is simple visual inventory tracking — photos, folders, QR labels, quick counts; it is genuinely lovely at that.
- Robnu is free forever under 25 orders/day, agentic (does the work itself), and recovers money via reconciliation + claims.
- Sortly wins on simplicity and phone-first visual stock tracking — shown honestly below.
- Robnu wins for early-stage AJIO/Meesho/Amazon sellers who want marketplace order automation and money protection, free.
- Pick by need: simple shelf tracking, Sortly; running marketplace orders and payouts, Robnu.
If you searched for a Sortly alternative, you are probably one of two people: someone who wants an even simpler way to track physical items, or a marketplace seller who tried Sortly and realised a lovely stock-tracking app still does not process an AJIO order or check a Meesho payout. This page is written honestly for both, but it is especially for the second — because that is exactly the seller Robnu is built for.
Sortly is a simple, visual inventory tracking app. It lets very small teams photograph items, organise them into folders, add custom fields and QR labels, and run quick stock counts from a phone. For anyone whose only job is knowing what they have and where it is, Sortly is friendly, fast and genuinely well made.
What Sortly is, and who it is built for
Sortly sits at the simplest end of the order management software landscape — really, it is an inventory-tracking app rather than an OMS. Its strengths are ease of use, visual cataloguing with photos, folders and custom fields, QR and barcode labelling, and low-effort stock counts. Workshops, small stores, equipment rooms, offices tracking assets — small teams who want a tidy list of physical things — are its natural home.
That simplicity is also the thing to be honest about: Sortly is not built to run operations. It has a limited free tier and paid tiers that scale by entries, users and features. For someone tracking a shelf, that is perfect. For a founder shipping a few dozen orders a day on AJIO and Meesho, Sortly does not keep the marketplace session alive, run accept-label-manifest on those panels, classify returns, or reconcile the payout — which is the work that actually eats the day.
What Robnu is, and why it is a different kind of tool
Robnu is an agentic OMS built specifically for early-stage Indian marketplace sellers — the founder running a brand from a two-person team, doing 1–25 orders a day on AJIO, Meesho and Amazon. The word that matters is agentic. Sortly gives you a simple visual inventory app that your team operates. Robnu performs the marketplace operations itself: it keeps the marketplace session alive, runs accept, label and manifest on a schedule, classifies every return, files claims with evidence attached, and reconciles each payout to the rupee.
And it is free. Every feature, every order, no card, no trial timer — and sellers under 25 orders a day stay free forever when paid pricing eventually launches. The money side is the spine: Robnu reads your settlement, separates and explains every deduction, and reclaims the wrong ones — wrong weights, duplicate charges, parcels billed but never returned. For a small seller, that recovered money is something a stock-tracking app simply cannot deliver.
Robnu vs Sortly, feature by feature
A full, honest comparison — including the rows where Sortly leads. Nothing hidden.
| Capability | Robnu | Sortly |
|---|---|---|
| Price for a small seller | Free under 25 orders/day | Limited free + paid tiers |
| Agentic automation (does the work) | Yes — runs ops itself | Simple app you operate |
| Payout reconciliation to the rupee | Yes, core feature | No |
| Claims recovery with evidence | Yes, auto-filed | No |
| Order processing (accept-label-manifest) | Yes, automatic | No |
| AI Catalog Studio (photos + video) | Yes, credits included | No |
| Visual inventory (photos, folders, QR) | No | Yes, core feature |
| Quick phone-first stock counts | No | Yes |
| AJIO / Meesho / Amazon.in ops | Live | No |
| Flipkart / Myntra | Coming soon (waitlist) | No |
| Indian marketplace nuance | Native | No |
| Best-fit user | 1–25 orders/day Indian seller | Very small team tracking stock |
| Setup time | Minutes, self-serve | Minutes, self-serve |
Cost and fit, visualised
- You do roughly 1–25 orders a day on AJIO, Meesho or Amazon.
- You want the daily marketplace operations run for you, not just displayed.
- You want every payout reconciled and wrong deductions reclaimed.
- You are a lean team and free-forever-under-25 matters.
- You want to start today with no card and no onboarding project.
- Your only need is a simple, visual way to track physical items.
- You want photos, folders, custom fields and QR labels.
- You do quick stock counts from a phone.
- You track assets or shelf stock rather than run marketplace orders.
- You value simplicity over order-processing depth.
That is an honest recommendation. If Sortly fits your need better, it is a lovely, simple tool and you should use it.
Where Robnu goes further: your money
A tracking app tells you what is on the shelf. The half a marketplace seller actually needs — making sure you were paid what you were owed — is where Robnu concentrates. It matches every marketplace settlement to the rupee, separates and explains each deduction, and files recoverable claims automatically: wrong weights, duplicate charges, and parcels billed as returned but never received.
For a small seller, that recovered money is something a simple inventory app cannot produce at all. Read how it works in our payout reconciliation guide and TCS credit guide.
Switching from Sortly to Robnu, or running both
You do not have to make a clean break to evaluate Robnu — in fact, because Sortly and Robnu do such different jobs, running both can make sense. Because Robnu is free and connects to your AJIO, Meesho or Amazon account in a few minutes, the low-risk path is to add it alongside whatever you use today. Point it at your live orders, let it process a day or two of dispatches, and watch what it flags on your settlement. If you were hoping Sortly would run your marketplace operations, Robnu simply does the part Sortly never could; if you love Sortly for tidy shelf tracking, keep it for that. Nothing about trying Robnu commits you to anything, and there is no card on file to cancel.
The practical setup is short. Connect your marketplace accounts through the guided wizard, optionally connect a mailbox so Robnu can read payment advices, set your per-item or per-account margins so profit is computed correctly, and let the processing pipeline run. Your seller panels stay the system of truth for listings and settlements; Robnu simply does the daily operational work and the money-checking on top. There is no data-migration project, no implementation timeline measured in weeks, and no onboarding fee — which keeps the risk of trying it close to zero.
What this comparison does not claim
It would be easy, and dishonest, to declare Robnu the winner on every axis. It is not. For the simple, visual job of cataloguing physical items and counting stock from a phone, Sortly is easier and more focused than Robnu, and it serves small teams Robnu was never built for. Anyone whose only need is tidy stock tracking should evaluate Sortly on its merits, because that is the job it does beautifully.
What this page does claim is narrower and, we think, more useful: for the specific seller Robnu is built for — a founder doing 1–25 orders a day on AJIO, Meesho or Amazon, who wants the daily operations handled and every rupee protected, not just a list of stock — Robnu is the honest best pick, and it costs nothing to prove it on your own orders. If all you ever need is to track what is on the shelf, a simple app like Sortly is exactly where you should look.
How Robnu fits a growing seller over time
The honest way to think about Robnu is as the tool for the first chapter of a brand’s life. On day one you might be shipping three or four orders a day on AJIO. Robnu connects in minutes, starts running accept, label and manifest for you, classifies your returns, and quietly reconciles each payout — so the operational grind that eats a founder’s morning simply gets handled. As you add Meesho and Amazon and climb toward a dozen or two dozen orders a day, nothing about that changes: the same pipeline scales with you, and because sellers under 25 orders a day stay free forever, growing inside that band never starts a meter or puts a card on file.
A simple tracker like Sortly can happily sit beside Robnu the whole way: Sortly for a tidy visual list of stock, Robnu to run marketplace orders and protect payouts. That is the intended arc, stated plainly. Robnu is not trying to be a visual inventory app. It is trying to be the best possible tool for the years of marketplace selling before you need a bigger platform, and to hand you a clean, reconciled money trail the whole way.
The money math for a small seller
For an early-stage seller, the sharpest argument is not features but rupees. A small marketplace seller loses money quietly every month to wrong-weight charges, duplicate deductions, and parcels billed as returned that never came back — the kind of leakage that is easy to miss when you are checking a settlement by eye. Robnu reconciles every payout to the rupee, isolates each of those deductions, and files recoverable claims with evidence attached, so the wrong ones come back to you.
Put numbers on it. If reconciliation and claims recover even a few hundred to a couple of thousand rupees of wrongful deductions in a month — a realistic range once volume builds — that recovered amount is money a stock-tracking app could never have returned, and it dwarfs the small monthly fee a tracker like Sortly might charge, which commonly starts around ₹2,000 a month on paid tiers. Robnu, meanwhile, is free under 25 orders a day and does the whole order workflow too. So the comparison for a small seller is not “cheaper tracker versus pricier tracker” — it is software that costs nothing, runs your orders, and puts money back in your account. That is the whole money case, and you can verify it on your own settlements before deciding anything.
Robnu vs Sortly, answered
If you are an early-stage seller doing 1-25 orders a day on AJIO, Meesho or Amazon, Robnu is the stronger fit. Sortly is simple, visual inventory tracking — a clean app for photographing items, tagging them and counting stock, loved by very small teams. But it is not an order management system: it does not process marketplace orders or reconcile payouts. Robnu is an agentic OMS that runs accept-label-manifest itself, classifies returns, and reconciles every payout to the rupee. It is free forever under 25 orders a day. If all you need is a friendly way to track what you have on a shelf, Sortly is delightful at that and Robnu does not try to replace it.
Robnu is free for every seller right now, with no card and no caps, and sellers under 25 orders a day stay free forever when paid pricing launches. Sortly has a limited free tier and paid tiers that scale by entries, users and features. For a marketplace seller who needs order operations rather than just stock counts, Robnu removes the recurring bill and adds work Sortly does not do, which is the clearest single reason to consider it.
On simplicity and visual stock tracking. Sortly is one of the easiest ways to catalogue physical items with photos, folders, custom fields and QR labels, and to do quick stock counts from a phone. If your only job is knowing what you have and where it is — for a workshop, a small store, an equipment room — Sortly is beautifully simple and Robnu is more than you need. Robnu tracks the stock it needs for marketplace operations but is not a general-purpose visual inventory app.
For a marketplace seller, Robnu does the jobs Sortly was never built to do. Robnu processes orders through accept, label and manifest automatically on AJIO, Meesho and Amazon, classifies returns, and reconciles every settlement to the rupee while filing recoverable claims for wrong deductions. Sortly is a visual inventory tracker rather than an OMS, so on order operations and payout reconciliation Robnu is a fundamentally different and deeper tool.
It is quick, and for order operations they barely overlap. Robnu connects to your AJIO, Meesho or Amazon account through a guided wizard in a few minutes with no technical setup, and starts processing orders the same day. Because Robnu is free, you can add it alongside Sortly and keep Sortly for simple shelf tracking if you like it.
Robnu tracks the stock it needs to run marketplace operations, but it is not a photo-and-folder visual inventory app the way Sortly is. If a friendly, phone-first way to catalogue physical items is your main need, Sortly is built for that. We show this difference plainly rather than pretending Robnu covers it.
Yes. Sortly gives you a simple visual inventory app that your team operates. Robnu is agentic — it performs the marketplace steps itself: keeping the session alive, running accept-label-manifest, classifying returns, filing claims and reconciling payouts. For a two-person team, that difference between software you operate and software that operates for you is the whole point.
Sources & further reading
Comparison based on Sortly’s published information and independent directories; pricing is indicative because tiers and features vary. Always confirm current details with the vendor.