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Glossary · Logistics

RTO

Return To Origin — the package is sent back to the seller, usually after a failed delivery.

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app.robnu.com/ai/conversationsRobnuAI · seller-scopedai_conversations · ai_messages · ai_tool_callsWhy did Ajio short-pay batch 7782?tool_calllookup_payouts(batch=7782)7 of 218 lines were short-paid by ₹47 each — SLA-missdeduction. All 7 are recoverable. I drafted claims foryou with the manifest + AWB pre-attached.→ /claims · 7 drafts readywithSellerScope · seller_id locked

RTO stands for Return To Origin. It's what happens when a forward shipment fails to deliver — wrong address, refused at door, repeated absent attempts, etc. The package comes back to you, and the marketplace usually deducts a return-handling fee.

RTO rate is one of the loudest predictors of a seller's silent revenue loss. A 3% RTO rate eating ₹150/order means a 15-orders/day seller is losing ₹2,000/month on RTO alone — sometimes more.

The Robnu Understand pillar surfaces RTO patterns by SKU, courier, and pincode so you can stop them at the source — flagging risky-pincode buyers, blocking known-bad addresses, or switching couriers in problem zones.

build 3724c76bafbf7cbcc3bd010d27df0223a625fc38 · 2026-07-10T08:10:07+05:30