Your AHR dropped and you did nothing wrong
Account Health Rating moves on a rolling calculation that Amazon has explained publicly exactly once, in a staff reply on its own forum. Knowing the arithmetic is the difference between panicking and waiting.
AHR uses a 180-day rolling calculation in which every 200 orders equates to 4 points. So the score moves as old orders age out of the window even when nothing new has gone wrong, and a seller whose volume falls sees the score drift without a single new defect. That mechanic appears in one Amazon staff forum reply and on no crawlable help page.
- AHR is a 180-day rolling calculation where every 200 orders equates to 4 points, per an Amazon staff reply.
- A score can move with no new defect, because old orders leave the window.
- Account Health Assurance needs 250 or above for six months, with no more than 10 days below 250.
- That assurance has an override: Amazon may deactivate immediately regardless of score for suspected harmful activity.
- Some at-risk sellers are offered a five-question ODR quiz which, if passed, avoids deactivation and removes the Plan of Action requirement.
An Amazon staff member answering a seller whose health rating went from 256 to 252 with near-perfect metrics explained it as a 180-day rolling calculation where every 200 orders equates to 4 points. That is the most.
The arithmetic nobody publishes
An Amazon staff member answering a seller whose health rating went from 256 to 252 with near-perfect metrics explained it as a 180-day rolling calculation where every 200 orders equates to 4 points. That is the most useful sentence available to a panicking seller, and it exists in a forum reply rather than on the Account Health help page, which redirects to sign-in.
The consequence is counter-intuitive. Your score can fall while you do nothing wrong, because the denominator moves. A seller whose volume drops sees defects weigh more heavily simply because there are fewer orders in the window to dilute them.
Account Health Assurance, and the clause that undoes it
Amazon's own announcement says it will no longer deactivate your selling account as long as you engage and resolve issues, with eligibility described as an AHR of 250 or higher for at least six months, with no more than ten days below 250.
The same announcement then says that regardless of your AHR score, Amazon may deactivate your account immediately if it suspects fraudulent, deceptive, illegal or otherwise harmful activity. Both sentences are Amazon's. Read the assurance as protection against metric drift, not against an enforcement action.
The escape hatch almost nobody knows about
An Amazon staff member has disclosed that eligible at-risk sellers may be offered a five-question quiz on the ODR policy within 72 hours, and that passing it avoids deactivation and removes the Plan of Action requirement.
That is worth knowing because the default assumption is that a Plan of Action is the only route, and writing one is the single most saturated topic in this niche. If the quiz is offered, take it.
It is also worth knowing when a Plan of Action cannot work at all. Where Amazon is asking for documents, valid invoices and a letter of authorisation, no quality of writing substitutes for the paperwork, and sellers receive the identical refusal that they have not sent sufficient information however many times they rewrite the narrative.
Where this sits in the rest of your Amazon operation
Robnu is read-only on Amazon today: orders, returns, payouts and inventory sync so you can see and reconcile them, and it cannot accept Amazon orders or make their labels. Order processing is live for AJIO and Meesho. Related reading:
Sources & further reading
- Amazon India seller forums where the 180-day rolling calculation, the Account Health Assurance eligibility and the ODR quiz were all stated by Amazon staff. Read 6 October 2026.
- Amazon India seller resources the public growth pages, which do not document the AHR calculation.
Not legal or tax advice. Amazon changes fees, windows and policies without notice, and several of the figures here changed during 2026. Check anything you plan to act on against your own Seller Central account or settlement report first.
Questions sellers ask
Because it is a rolling calculation rather than a snapshot. An Amazon staff member explained it as a 180-day rolling window where every 200 orders equates to 4 points, so the score moves as old orders age out even with no new defect. A seller whose volume falls will see existing defects weigh more heavily, because there are fewer orders left in the window to dilute them.
Amazon's Account Health Assurance announcement describes eligibility as an AHR of 250 or higher for at least six months, with no more than ten days spent below 250. Treat 250 as the line that matters. But the same announcement states that regardless of score, Amazon may deactivate immediately where it suspects fraudulent, deceptive, illegal or otherwise harmful activity, so a good score is not a guarantee.
An Amazon staff member disclosed that eligible at-risk sellers may be offered a five-question quiz on the Order Defect Rate policy within 72 hours, and that passing it avoids deactivation and removes the Plan of Action requirement. It is not announced anywhere public. If you are offered it, it is a far cheaper route than writing an appeal.
Not if Amazon is asking for documents. Where the request is for valid invoices and a letter of authorisation, sellers receive the same refusal that they have not sent sufficient information no matter how the narrative is rewritten. Plan of Action templates are the most saturated topic in this niche and the least useful when the blocker is paperwork. Diagnose which kind of problem you have before writing anything.
No. Amazon is read-only in Robnu: orders, returns, payouts and inventory sync so you can see and reconcile them, and Robnu cannot accept Amazon orders or make their labels. What it can tell you is the money consequence, since a cancelled or defective order shows up as a settlement line whether or not you noticed the metric move.
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