How to sell on Myntra: partner onboarding decoded.

Selling on Myntra is less like listing on an open bazaar and more like getting a brand accepted into a department store. The platform curates. That single fact shapes the whole onboarding experience: it explains why brand authorisation matters, why the paperwork is stricter than you might expect, and why a well-prepared seller sails through while an under-prepared one stalls for weeks. This guide decodes each step so you know what is being checked and why — and separates the educational reality of Myntra’s process from anything a tool vendor might promise.

Step one: register the business and get the paperwork right

Before anything else, Myntra needs to know that a real, tax-registered business stands behind the listings. That means a registered entity — a proprietorship, partnership, LLP or company — along with a GST registration, a PAN, and a business bank account into which settlements will be paid. None of this is unique to Myntra; it is the baseline for selling on any major Indian marketplace. What is worth stressing is consistency: the legal name on your GST certificate, your PAN, your bank account and your brand documents should all match exactly. A single mismatch — a trailing “Pvt Ltd” on one document and not another — is one of the most common reasons onboarding stalls.

The registration itself happens through the official partner portal. Rather than trust a third-party rehash of the steps, start from the source and follow the current flow at partner.myntra.com. Portals change their fields and requirements over time, so the official page is the only reference that is guaranteed to be current.

Step two: brand approval — the gate that defines Myntra

This is the step that separates Myntra from an open marketplace, and the one first-time sellers underestimate. Because the platform positions itself as a destination for genuine fashion brands, it wants evidence that you have the right to sell the brand you are listing. If you own the label, that usually means a trademark registration or, at a minimum, a filed trademark application with a receipt showing the application number. If you resell someone else’s brand, you need a brand authorisation letter or a distributor agreement from the brand owner granting you the right to list and sell.

The practical consequence is that brand work should start early — ideally before you even open the registration. Trademark filing takes time, and waiting until brand approval blocks you is the slowest possible order of operations. Sellers who arrive with the brand evidence already in hand clear this gate cleanly; sellers who treat it as an afterthought spend weeks in limbo. If you are weighing Myntra against a sibling platform, our comparison of Myntra versus AJIO for fashion walks through how the two curate differently.

Step three: build a catalogue that survives curation

Once you are approved, the catalogue is where a fashion listing lives or dies. Myntra buyers shop on imagery and detail, and the platform has real standards for photography, attributes and sizing. Each style needs clean product shots on the required background, a complete and accurate size chart, correct attributes — fabric, fit, occasion, colour family — and descriptions that set the right expectation. This is not busywork: in fashion, the gap between what a buyer expects and what arrives is the number-one driver of returns, and returns are the number-one driver of unprofitable listings.

Cataloguing at scale is genuinely hard. A single style can spawn dozens of size-and-colour variants, each needing images, a price, a barcode and stock. Getting sizing information precise — and photography honest — is the cheapest form of return prevention you have. For a deeper look at how listing quality maps to conversion and returns, keeping your order-management foundation tidy from day one pays off the moment your catalogue grows past a handful of styles.

Step four: understand commissions and the deduction stack

Myntra does not charge a flat rate. Commission varies by category — apparel, footwear, accessories and beauty are treated differently — and sometimes by price band within a category. On top of commission sit other deductions: fixed or collection fees, shipping and logistics charges, and payment-processing costs. All of these come out before the money reaches your bank account, which is why your settled amount is always lower than your gross order value. The mistake to avoid is pricing off the sticker price and discovering the real margin only when the payout lands.

Because the exact percentages move with contracts and promotions, treat any specific number you find online as indicative and reconcile against your own settlement statements once you are trading. Understanding the Myntra payment cycle — when money is released and against which orders — is as important as the headline commission, because cash-flow timing can matter more than the rate itself for a small brand.

Step five: choose a fulfilment model and go live

Fashion platforms typically offer more than one commercial arrangement. In a marketplace-style model you hold the inventory, list as the seller of record, fulfil orders and pay commission per sale — you carry the inventory risk and keep pricing control. In wholesale or sale-or-return style arrangements, stock is taken into the platform’s or a partner’s supply chain and merchandised on your behalf, which shifts who holds risk and how you are paid. The right model depends on your brand, category and scale, and it is spelled out in your partner agreement — read that document, not a blog, before you plan cash flow.

Going live is then a matter of activating listings, confirming your dispatch capability and watching the first orders closely. Early orders are where you catch the gaps — a size chart that generates returns, a lane that is slow, a deduction that looks off. Deciding whether Myntra is even the right next channel, versus doubling down where you already sell, is worth a deliberate think; our guide on when to expand to a new marketplace lays out the signals that say “now” versus “not yet.”

Sources & further reading

Fees, thresholds and document requirements change over time and by category, so always confirm against the official partner portal and current government registration guidance rather than any static summary — including this one:

• Myntra Partner Portal — official seller registration & onboarding
• GST Portal — Goods & Services Tax registration (Government of India)
• Shiprocket blog — marketplace shipping, logistics & returns explainers