How to sell on Meesho without GST.
Since 1 October 2023 an unregistered person can supply goods through a marketplace, within their own state, using a GST enrolment number instead of a GSTIN. Meesho calls it the Enrolment ID. Here is who qualifies, how to get it, what it costs you, and when to register anyway.
To sell on Meesho without GST, obtain an enrolment number for unregistered suppliers on gst.gov.in and register on the Supplier Panel with that Enrolment ID instead of a GSTIN. The route is open only if you stay under the registration threshold, sell within your own state, and list in the categories Meesho marks as eligible for non-GST sellers.
- The GST law changed on 1 October 2023: an unregistered person may supply goods through a marketplace, subject to conditions.
- Conditions: under the threshold, intra-state sales only, a PAN, and an enrolment number from the GST portal.
- Meesho accepts the enrolment number as an Enrolment ID or UIN and limits the account to eligible categories.
- You give up input credit, buyers outside your state, and any move to AJIO or Amazon, which require a GSTIN.
- Register for GST when turnover, multi-state demand or a second marketplace makes the limits cost more than the filing.
The GSTIN door and the Enrolment ID door
Both lead to a live Meesho account. One opens the whole country and every category; the other opens your home state and a shorter category list.
With GSTIN vs with Enrolment ID
The same six questions, answered for each route. Read the rows that matter to your product and your buyers.
| Question | With a GSTIN | With an Enrolment ID |
|---|---|---|
| Who can use it | Any seller who registers under GST, any turnover | A person not liable to register: under the threshold, with a PAN, enrolled on the GST portal |
| Categories | Every category Meesho lists | Only the categories Meesho marks as eligible for non-GST sellers |
| Ship-to states | All of India | Your own state only; no inter-state supply is permitted |
| Tax credits | Input tax credit on purchases; GST TCS credited against your GSTIN | No input credit; TDS under section 194-O still reflects on your PAN |
| Marketplaces accepted | Meesho, AJIO, Amazon, Flipkart and the rest | Meesho only; AJIO and Amazon require a GSTIN |
| Upgrade path | None needed | Register for GST, update the Meesho account, restrictions lift |
The row most sellers underestimate is ship-to states. Meesho’s buyers are spread across the whole country, and an account that can only serve one state is competing for a small slice of the demand it would otherwise see.
What you give up without GST, ranked
The enrolment route is free to enter. Its cost is paid later, in the sales it cannot take and the credit it cannot claim.
Three guides to read alongside this one
GST for Meesho sellers
What registration actually involves month to month: returns, input credit, the composition trap, and the mistakes that cost first-year sellers the most.
GSTIN for Meesho registration
When a GSTIN is required, how the enrolment route compares, and what changes on the account with versus without GST.
GST registration for online sellers
The registration flow on gst.gov.in, the documents, the timelines, and how to avoid the rejections that delay a new GSTIN.
From no GST to a live Meesho account
Six steps, in the order they have to happen. The enrolment number comes first, because Meesho asks for it during registration.
You must be a person not liable to register, which in practice means your aggregate turnover is under the registration threshold for goods in your state, you hold a PAN, you will sell only within your own state, and you will not make any inter-state supply. If any of those is false, the enrolment route is not for you and a GSTIN is the correct path.
Open the GST portal, go to Services, then User Services, and choose the option for an unregistered applicant to generate a user ID. Select the reason connected to supplying through e-commerce operators, verify PAN, mobile and email by OTP, fill in your business address, state and bank details, and submit. The portal issues the enrolment number. Save the acknowledgement; Meesho will ask for the number itself.
Start the supplier registration with your mobile number, and when the form asks for a GSTIN, use the option for sellers without GST and enter the enrolment number in the Enrolment ID or UIN field. Add your bank account, your pickup address in the same state as the enrolment, and your PAN. The panel then shows the categories your account is allowed to list in.
During registration, and again on the catalog upload screen, Meesho shows which categories a non-GST account may list in. For example some handicraft, unbranded and exempt-category goods are commonly on that list, subject to whatever Meesho currently permits. A listing outside those categories is typically rejected at QC, so check the current list before you photograph stock.
Orders will come only from buyers in your state. Set your prices against competitors selling into that state, and plan stock for that size of market rather than the whole country. If you see a surge of demand you cannot serve, treat that as the signal to move to a GSTIN.
Keep a simple monthly record of turnover so you can show you stayed under the threshold, keep your enrolment acknowledgement, and keep every Meesho payment report. If you later register for GST, this record is what makes the transition clean, and it is also what you would show if the tax department ever asked how you were selling without registration.
For years the answer to “can I sell on Meesho without GST” was a flat no, because selling through a marketplace forced registration regardless of turnover. That changed on 1 October 2023. The new answer is yes, for a specific kind of seller, under specific conditions, and it pays to understand both before you choose the route.
What changed on 1 October 2023
Under GST, a person supplying goods through an e-commerce operator was required to register no matter how small their turnover was. That single rule kept a great many home businesses off marketplaces entirely, because the paperwork of a GSTIN, monthly or quarterly returns and a tax consultant made no sense for someone selling a few hundred rupees of handmade goods a week. From 1 October 2023 the government carved out an exemption: a person who is otherwise not liable to register may supply goods through an e-commerce operator without registering, provided a short list of conditions is met. The marketplace, for its part, has to follow a matching procedure, which is why Meesho built a separate registration path for these sellers rather than simply switching off the GSTIN field.
The conditions are the heart of the whole thing, and every limit you will meet on the account traces back to one of them. You must not be liable to register, which in practice means your aggregate turnover stays under the registration threshold for goods in your state; the general threshold is higher for goods than for services, and lower in some special-category states, so check the figure that applies to you. You must hold a PAN and declare it on the GST portal. You must make only intra-state supplies, meaning you sell only to buyers in the state you are enrolled in. And you must obtain an enrolment number from the portal before you start supplying. The current text of the notifications lives on the CBIC GST portal, and the rules do get amended, so treat this guide as a map and the notification as the territory.
What Meesho actually accepts: the Enrolment ID
When you register on the Supplier Panel, the form asks for a GSTIN. Sellers using the exemption choose the option for registering without GST and enter their enrolment number instead, in a field the panel usually labels Enrolment ID or UIN. Meesho then validates the number and flags the account as a non-GST supplier. Two consequences follow immediately. The account can list only in the categories Meesho marks as eligible for non-GST sellers, and the account can accept orders only from buyers in the enrolment state. Neither is a Meesho preference; both are Meesho implementing the conditions of the exemption, which it is obliged to do.
The category list is the part sellers most often get wrong, because they assume “without GST” means “anything, tax-free”. It does not. The eligible list typically covers goods that are either exempt from GST or that Meesho has decided are appropriate for unregistered suppliers, for example some handicraft, unbranded and exempt-category goods, subject to Meesho’s current list. The panel shows you the exact categories during registration and again on the catalog upload screen, and that on-screen list is the only one that matters. If the product you want to sell is not on it, the enrolment route will not carry it, and the answer is a GSTIN. Our guide to Meesho HSN codes and GST rates helps you work out whether your goods are exempt or taxable in the first place, which is the question underneath the category list.
Getting the enrolment number on gst.gov.in
The enrolment is done on the GST portal without logging in, because you do not have a login yet. From the home page open Services, then User Services, and look for the option that lets an unregistered applicant generate a user ID. The portal asks why you are applying; choose the reason connected to supplying goods through e-commerce operators. You then verify your PAN, mobile number and email with OTPs, fill in your name as it appears on the PAN, your business address, your state, and your bank account, and submit. The portal issues the enrolment number and an acknowledgement. The exact menu labels can change between portal releases, so if the wording differs from this description, look for the unregistered-applicant path rather than a specific phrase.
Three practical notes. First, the state you enrol in is the state you will be able to sell in, so enrol from the address where the stock actually sits and ships. Second, the bank account should be the one you will register on Meesho, because a mismatch between the two is a common reason a new supplier account stalls at verification; the full document list is in our guide on Meesho seller documents required. Third, keep the acknowledgement somewhere you can find it, because if you later register for GST you will want the enrolment history to hand.
What you give up without GST
The enrolment route is free to enter and light to run, and that is exactly why it is worth being clear-eyed about its cost, which is paid in sales you cannot take rather than fees you cannot see. The first loss is input tax credit. A registered seller pays GST on packaging, courier services, stock and equipment and claims that tax back against the GST on their sales. An unregistered seller pays the same GST and simply absorbs it. For a low-volume home seller that is a small number; for a seller buying stock in bulk it becomes a real margin drag.
The second loss is the largest: buyers outside your state. Meesho demand is national, and a product that sells well in Maharashtra sells in Uttar Pradesh, Karnataka and West Bengal too. An enrolment-route account cannot serve any of those buyers. In effect you are competing for a fraction of the demand that the seller next to you in the search results can take, and that fraction is set by your state, not by your product.
The third difference is tax-credit handling. On a GSTIN account, Meesho collects GST TCS on your supplies and it lands as a credit against your GSTIN, which you accept on the portal; our guides on marketplace TCS in India and reclaiming Meesho TCS and TDS walk through that. On an enrolment account there is no GSTIN for TCS to sit against, so the marketplace typically does not collect it on your supplies, while income-tax TDS under section 194-O still applies on your PAN and is claimed in your income-tax return. The practical effect is that your payment report looks a little different from a registered seller’s, and you should read the tax lines with that in mind rather than assuming something is missing.
The fourth loss is every other marketplace. AJIO and Amazon require a GSTIN at onboarding, and so do most others. If your plan is to start on Meesho and expand, the enrolment route is a short first chapter, not a strategy.
When to register for GST anyway
There are four clean triggers. Threshold: as your turnover approaches the registration threshold, you are about to lose the exemption regardless, so register before you cross it rather than after. Growth: if you are buying stock in real volume, the input credit you are absorbing is now worth more than the filing costs. Multi-state demand: if buyers in other states are finding your listing and cannot order, every one of those is a lost sale that a GSTIN would have taken. A second marketplace: the day you decide to list on AJIO or Amazon, the GSTIN is a prerequisite, so start the registration early because it takes time. Our guide on GST registration for online sellers covers the application itself, and GST for Meesho sellers covers what life looks like once you are registered.
Switching is straightforward. Register on the portal, receive the GSTIN, and update your Meesho account details so the non-GST flag is removed. The category and state restrictions lift, your account history stays, and from that point every supply is a registered supply with the normal return-filing duties. Sellers who do this before they hit the wall find it painless; sellers who do it after a month of refused inter-state orders find it expensive, because the demand that was knocking has usually moved on.
A short decision rule
If your goods are on Meesho’s eligible list, your buyers are mostly in your own state, and you are testing whether the business works at all, the enrolment route is the right first step: it costs nothing and lets you learn on real orders. If your goods are taxable, or your demand is national, or you already know you want a second marketplace, register for GST now and skip the detour. And whichever route you take, the operational side is the same: orders have to be accepted on time, shipped on time, returns inspected and claims filed, and every payment report checked against what was actually sold. That part does not care which ID is on the account.
Sources & further reading
Whichever ID is on the account, the orders still have to be run
The GST decision is yours, and Robnu does not give tax advice. What Robnu does is the daily work that starts the moment the account goes live. It is the agentic OMS for Meesho, AJIO and Amazon sellers: it syncs orders, processes them on time, handles returns and files claims with the evidence attached, and reconciles every payment report so each rupee Meesho pays is the rupee it should have paid. A new seller on an Enrolment ID gets exactly the same engine as a registered seller with three marketplaces.
Free for every seller right now, and forever free under 25 orders a day when paid pricing launches. See it on Meesho OMS or the full order management system overview.
Selling on Meesho without GST, answered
Yes, within limits. Since 1 October 2023 the GST rules let a person who is not liable to register supply goods through an e-commerce operator, provided they sell only within their own state, stay under the registration threshold, hold a PAN, and obtain an enrolment number on the GST portal. Meesho accepts that enrolment number, shown in the panel as an Enrolment ID or UIN, in place of a GSTIN, and limits such accounts to the categories it marks as eligible during registration.
A seller of taxable goods who wants to ship anywhere in India needs a GSTIN, because inter-state supply through a marketplace still requires registration regardless of turnover. A seller who only ships within their own state, stays under the threshold and deals in categories Meesho permits for non-GST accounts can use the enrolment route instead. So the honest answer is: it depends on where you ship and what you sell.
It is the enrolment number the GST portal issues to an unregistered person who declares their PAN and applies to supply goods through e-commerce operators. It is not a GSTIN and it does not make you a registered taxpayer. Meesho uses it to identify you to the tax system and to enforce the intra-state, eligible-category limits that come with it.
On gst.gov.in, go to Services, then User Services, and use the option for an unregistered applicant to generate a user ID, choosing the reason that relates to supplying through e-commerce operators. Verify your PAN, mobile and email with OTPs, complete the enrolment form with your address and bank details, and the portal issues the enrolment number. The exact menu labels change from time to time, so look for the unregistered-applicant option rather than a specific wording.
No. The exemption is conditional on making only intra-state supplies, so an enrolment-route seller can only serve buyers in the state where they are enrolled. Meesho typically enforces this by restricting the account to orders from that state. If most of your demand sits in other states, this route will cap your sales, and a GSTIN is the way to lift the cap.
Four things. You cannot claim input tax credit on the GST you pay on packaging, courier and stock. You cannot ship outside your state, so most of India cannot buy from you. The tax-credit handling differs, because GST TCS is a credit against a GSTIN you do not have, while income-tax TDS under section 194-O still applies on your PAN. And you cannot expand to AJIO or Amazon, which require a GSTIN.
Register when your turnover approaches the threshold, when you want to serve buyers outside your state, when you want to add a category that Meesho does not permit on the non-GST route, or when you plan to list on a second marketplace. Most sellers who start on the enrolment route and grow end up registering within their first year, and doing it before you hit the wall is far less painful than doing it after.
Yes. Register for GST on the portal, then update your Meesho account with the new GSTIN so the category and state restrictions lift. Your sales history and ratings stay with the account. Once you hold a GSTIN, the enrolment exemption no longer applies to you, so from that point every supply is a registered supply with the usual return-filing duties.
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