AJIO catalog upload: how to list products.

A catalog upload is the moment your product stops being stock in a room and becomes a listing a shopper can find and buy. On AJIO, that moment is a little more demanding than on a value-led marketplace, because AJIO curates itself as a fashion destination and reviews what you submit before it goes live.

What does an AJIO catalog upload actually involve?

An AJIO catalog upload is the process of adding your products to the AJIO seller portal with all their attributes, images, and prices, then submitting them for the catalog team to review and publish. It is not a single button. It is a short pipeline: confirm the brand and category are approved on your account, fetch the correct attribute template, fill the mandatory fields honestly, prepare images that meet the specification, price the item against its tagged MRP, and submit either one style through the on-screen form or many at once with a completed template. Only after AJIO reviews the submission does the listing appear to shoppers. Understanding it as a pipeline, rather than a form, is what keeps your styles from stalling in review.

The whole flow lives inside the official portal at partners.ajio.com. If you have not registered yet, start with our how to sell on AJIO overview and the AJIO seller registration documents checklist, because catalog upload only becomes available once the account itself is approved and live.

Why is AJIO stricter about catalogs than Meesho?

AJIO positions itself as a curated fashion and lifestyle destination, so it holds catalogs to a higher bar for brand identity, attribute completeness, and image quality than a broad value-led marketplace does. On a price-led platform, a plain image and a competitive price can carry a listing. On AJIO, a shopper is browsing for style, fit, and brand, so the platform expects the catalog to reflect that. In practice this means richer mandatory attributes, cleaner studio-style images, and closer review of brand authorisation. It is more work upfront, but it also means a well-built AJIO listing sits in a more premium context. For the fuller anatomy of a strong listing, our AJIO catalog listing guide walks through each field in detail.

Gate one: is your brand and category approved?

Before any attribute or image matters, AJIO has to recognise the brand you are listing and the category you are listing it under, so confirm both are enabled on your account first. AJIO is brand-conscious, which means you are generally expected to list either your own registered brand or brands you have written authorisation to sell. If your account is not cleared for the brand or the category, a perfect catalog will still bounce. This is the cheapest gate to check and the most expensive to ignore, so open your seller portal, look at which brands and categories are active, and resolve any gap with AJIO before you spend hours preparing rows. Our registration documents guide covers the brand proof AJIO tends to ask for.

Gate two: is the attribute sheet complete and correct?

The attribute template is the backbone of an AJIO listing, and every mandatory field, from style name and colour to fabric and size, has to be filled accurately for the style to pass. Download the template for your exact category rather than reusing an old one, because required fields differ between, say, a kurta and a pair of shoes. Group sizes and colours as variants under one parent style so the listing shows as a single product with options, not as scattered duplicates. Be precise with fabric, fit, and care fields, since fashion shoppers filter and judge on them, and incomplete attributes are the single most common rejection reason. Treat the template as a form you fill once, carefully, rather than something to rush and redo.

Gate three: do your images meet the specification?

AJIO expects clean, high-resolution images, usually on a plain background at a set resolution and aspect ratio, with the main image showing the product clearly and without watermarks or promotional text. Images do the heavy lifting on a fashion marketplace, so this gate is worth real care. The main image carries both approval and the first impression in search, so it must be compliant and honest. Secondary images can show additional angles, detail, and, where the category allows, on-model or lifestyle framing that helps a shopper judge fit and drape. Confirm the exact pixel and ratio requirement in your live portal, because specifications change and a mismatch is an easy, avoidable rejection. Our catalog listing guide shows what a compliant image set looks like end to end.

Gate four: are MRP and selling price honest and consistent?

Enter the printed MRP that matches the physical tag and a selling price that sits sensibly beneath it, per size and colour, because a price that clashes with an inflated MRP can trigger review or erode trust. AJIO, like any credible marketplace, watches for MRP that looks inflated to manufacture a fake discount. Keep the MRP truthful and the selling price grounded in your real margin. Set both fields for every variant so no size is left unpriced, and remember that platform-level promotions sit on top of your selling price rather than replacing it. Getting price right at upload avoids a whole class of review queries and keeps the listing consistent with what the customer sees on the tag.

Should I upload one style at a time or in bulk?

Use the single-style form when you have one or two products or are learning the fields, and switch to the bulk attribute template once you have several styles, because bulk upload lets you prepare, validate, and submit many rows in one pass. The single path is friendlier for your first listing, since the form guides you field by field and the feedback is immediate. The bulk path is where efficiency lives: you fill the spreadsheet offline, keep a master copy you can reuse, and upload a whole batch together. The discipline that makes bulk upload safe is validation. Check that every mandatory column is filled, that variants share the correct parent style, and that prices and MRPs are consistent before you submit, because one malformed row can hold up a batch. For the operational rhythm around all of this, see our AJIO seller operations guide.

What happens after I submit a catalog for review?

After submission, AJIO's catalog team reviews the style for attribute completeness, image compliance, brand approval, and pricing, then either publishes it or returns it with a rejection reason you can fix and resubmit. The review step is where AJIO's higher bar shows up. A clean, complete submission tends to clear without friction, while anything that triggers a query waits on a human check. The most useful habit is to read the rejection note precisely rather than guessing: almost every note points at one field, one image, or one brand flag. Correct exactly that, resubmit, and move on. Treating review as a conversation, not a verdict, is what keeps a growing catalog moving. Once styles are live and selling, the work shifts from listing to operations and money, which is where the next section comes in.